The Michigan City Chamber of Commerce will lead marketing efforts for the community it calls home.
The chamber announced it received city approval through a memorandum of understanding to “take on marketing endeavors to promote Michigan City.”
The agreement gives the chamber permission to use the city-owned web domain, discovermichigancity.com, as a driver for local marketing efforts. Visual and written content previously created for marketing Michigan City and owned by the city, will be shared with the chamber.
“The chamber will be able to use this marketing content in a positive way to promote Michigan City, our businesses, nonprofit organizations, and residents,” said Katie Eaton, chamber president. “Of the (more than) 350 members that are represented by the Michigan City Chamber of Commerce, (more than) half of them are small, local establishments and we are honored to have the opportunity to promote a stronger local message using this content.”
The chamber will organize and manage a committee of several community organizations and businesses to advise on marketing initiatives.
“The committee will serve as an advisor to the chamber in our efforts to market Michigan City,” Eaton said. “We will be working together with these representatives to create strong content that promotes our natural assets, highlights our community members and businesses, and drives customers into our local establishments.”
Efforts for Discover Michigan City marketing will begin by organizing a committee to develop a brand style guide to build the story, visuals, and voice for Michigan City. One project in development is a guide to Michigan City for print and online.