Villing+Company's red horse is becoming more than just a visual aid for the South Bend marketing agency. The company announced its name change to Red Pony Marketing on Jan. 12.
The icon has been the mascot for the company since it started 44 years ago.
“This rebrand isn't about becoming someone new. It's about fully embracing who we've always been – a team that combines creative energy with strategic intelligence to deliver the best results for our clients,” said Jay Mattern, CEO of Red Pony Marketing in a press release.
The new name emphasizes the company's strengths, including strategic independence and long-term relationships.
Red Pony offers brand building, digital marketing, developing websites, creating content, public relations and integrating campaigns.
Red Pony also offers marketing insights in its weekly “To the Point” articles on its website.
