Patrick Industries in Elkhart is taking design to another level with the debut of “The Experience,” a digital design studio.
The main feature of The Experience, part of Patrick’s design center and showroom, is a 50-by-14-foot LED virtual reality screen. It allows full-size views of RVs, boats, side-by-sides and other products. The company specializes in products that support an outdoor enthusiast lifestyle.
“The Experience reflects our commitment to enhancing customer service, value, and our partnership through innovation and forward-thinking excellence,” said Andy Nemeth, chief executive officer, in a press release. “This immersive and collaborative environment represents an exciting advancement in how we showcase Patrick’s products and capabilities, including new product development and our growing suite of full solutions, while strengthening our position as a differentiated partner.”
The Progressive Group, an independent Patrick brand, designed and installed the screen. Designers and customers can make instant changes to product colors, floorplans and lighting, among other changes. Real products also can be scanned to show changes to texture, finish, color, etc.
“We recognize that our industries are evolving beyond traditional design methods, and we have set out to create a smarter, more efficient and cost-effective way to develop and design for today’s customer,” President Jeff Rodino said. “Patrick is proud to be an industry leader in offering this collaborative, digital-first space where creativity, speed and precision converge to enhance the value we can deliver to our customers.”
Patrick Industries sells components for customers in the RV, marine, power sports and housing markets. It was founded in 1959, and now is home to 85 brands. It employs more than 10,000 people.
