SpartanNash promoted Amy McClellan to senior vice president and chief marketing officer.
McClellan is a former executive with South Bend-based Martin’s Super Markets, which was acquired by SpartanNash in a deal announced in November 2018 and closed in January 2019.
McClellan will lead the marketing function of the company and report to Tony Sarsam, president and CEO of SpartanNash.
“Promoting from within is a key component of our People First culture,” said Sarsam. “Amy has brought invaluable expertise and leadership to SpartanNash, and this role is a natural progression in her career path.”
He said the company looks forward to McClellan implementing data-driven strategies for enhancing the company’s retail brand and e-commerce business as well as growing market share among primary and secondary shoppers.
McClellan worked her way up through Martin’s, starting as a part-time cashier. In more than 20 years with Martin’s, McClellan held various roles with increasing responsibility, including communications specialist, market research supervisor, loyalty and marketing programs manager, director of marketing, vice president of sales and marketing, and SVP of retail operations and merchandising.
McClellan was involved with SpartanNash’s acquisition of Martin’s, leading to her appointment as division vice president, retail for SpartanNash. McClellan was promoted to vice president fresh merchandising in March 2021, overseeing the fresh product categories across 145 company-owned stores.
She serves on the SpartanNash Foundation Board of Trustees, the Greater South Bend Regional Chamber of Commerce Board of Directors, and the Ohio-based Buehler’s Fresh Foods Board of Directors. McClellan is a two-time Top Women in Grocery Honoree (2018, 2020) and was recognized in 2019 as a NextGen 40-under-40 award winner by Progressive Grocer.
McClellan earned her undergraduate degree in business marketing and advertising as well as her master of business administration from Indiana University. In addition, she completed an executive certification program in strategic marketing management at the University of Chicago.
SpartanNash’s purchase of Martin’s included 21 Martin’s Super Markets, eight fuel centers, 17 in-store pharmacies, a pharmacy at Saint Joseph Health System in Mishawaka, a Martin’s Express convenience store in South Bend and a Side Door Café at Elkhart General Hospital.
In addition to Martin’s, SpartanNash operates a total of 145 supermarkets, under other brands including Family Fare, D&W Fresh Market, VG’s Grocery and Dan’s Supermarket. The company also is a distributor of grocery products to U.S. military commissaries though its MDV business unit.