The Michigan City Chamber of Commerce, Lakefront Career Network and Sera Group are hosting a social media marketing class April 2.
The How To: Master Social Media Marketing Workshop aims to provide businesses with the foundation to establish a successful social media plan.
Workshop topics will include:
- Marketing strategy essentials: Laying the groundwork before investing time and money in social media.
- Building an engaged audience: How to encourage meaningful interactions and grow your following.
- Optimizing your business profiles: Essential updates and features that improve your local visibility.
- Strategic social media posting: What to post, how often and what works for businesses in the Region and your industry.
- Boosting social media posts: Understanding when and how to invest in paid promotions for better results.
- Brand consistency: Efficient tools and strategies for maintaining a polished and recognizable brand across platforms.
- Tracking performance and measuring impact: The key data points that show how effective your efforts are.
At the end of the workshop, Sera Group will host a session to answer social media and digital marketing questions.
The workshop will take place 8:30 to 10 a.m. April 2 at HealthLinc Michigan City.
