THOR Industries announces partnership

Elkhart-based THOR Industries announced a new partnership between Jayco and Tiffin Motorhomes that will transition production.

Production of Class A diesel motorhomes for the Entegra Coach brand will transition from Jayco to Tiffin at its facilities in Red Bay, Alabama. Based in Middlebury, Indiana, Entegra Coach is a division of Jayco. It manufactures and markets diesel and gas motorhomes. The move allows Jayco to expand production capacity.

“Entegra Coach has earned a strong reputation for luxury, performance and owner loyalty,” said Ken Walters, Jayco president, in a press release. “Tiffin's long-standing commitment to quality and integrity makes them the ideal partner for this next chapter of Entegra.”

Leigh Tiffin, Tiffin Motorhomes president, expressed enthusiasm for the new partnership.

“We have an experienced and passionate team that takes great pride in their work, and we're excited to uphold and continue the strong reputation Entegra has built over the years,” Tiffin said.

Bob Martin, THOR Industries president and CEO, said the Class A diesel market is evolving and becoming a smaller part of the overall RV marketplace.

“Given the overall size of the Class A diesel market, integrating Entegra Coach into Tiffin optimizes our production at Tiffin where Class A diesels comprise a greater percentage of its product offering and allows us to leverage Tiffin's expertise in the segment,” Martin said.

Jayco will continue to produce Model Year 2026 Entegra Coach diesel Class A motorhomes through the end of 2025. Tiffin will begin manufacturing successor products in 2026, integrating select Entegra Coach product names and design elements into its Model Year 2027 Class A lineup.

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