Elkhart-based Amish Pretzel Company appointed Thomas Costello as national sales manager, effective immediately.
Costello’s responsibilities will include driving new business development across various sales channels. In his new role, he will represent the brand at national trade shows to expand the company's product offerings.
Prior to joining Amish Pretzel Co., Costello served as national sales manager at Milwaukee Pretzel Co. He has experience in sales development, management and integrating products into national chains and distributors.
“I am very enthused about joining Amish Pretzel Co., and look forward to having our pretzel products available in all channels for everyone to enjoy,” Costello said in a press release.
Amish Pretzel Co. is a sister brand to Ben's Soft Pretzels. It specializes in frozen pretzel products made using traditional Amish baking methods. Launched in 2021 by The Benʼs Bakers, the company's products are on the shelves at Gordon Food Service and SpartanNash, and at venues and restaurants nationwide.
