Michigan City-based Horizon Bank recently appointed John Hatfield as senior vice president, director of marketing.
In his new role, Hatfield will lead the strategic direction of Horizon Bank’s marketing. He will provide oversight into the creation of multi-channel marketing campaigns aimed at customer acquisition across all lines of business. Hatfield will also expand on the bank’s local outreach efforts.
“John is a seasoned professional with 20+ years of experience in strategic marketing, business development and branding across multiple industry verticals,” said Thomas Prame, Horizon Bank CEO and president, in a press release. “He brings to Horizon a proven track record of success building cohesive teams that contribute to the strategic initiatives of organizations and tangible results for our key stakeholders.”
Horizon Bank is a subsidiary of Horizon Bancorp, a commercial bank holding company. The bank serves communities in Indiana and Michigan. Horizon Bank was founded over 150 years ago.
