Diane Barenthin was promoted to assistant vice president, digital media manager at Michigan City-based Horizon Bank.
In her new role, Barenthin will oversee Horizon Bank's digital advertising, direct marketing, email marketing and website content management. She will work with cross-functional teams to align digital initiatives with the company’s business goals.
Since joining Horizon in 2012, Barenthin has played a role in managing digital advertising campaigns, direct mail efforts and email marketing strategies. She has worked on enhancing the bank's website content and SEO performance.
Prior to joining Horizon Bank, Barenthin served as an account executive with Upside Marketing.
Horizon Bancorp is the holding company for Horizon Bank. Horizon Bank serves northern and central Indiana, and southern, central and the Great Lakes Bay regions of Michigan. The bank was founded in 1873.
