Elkhart-based Ben's Soft Pretzels has partnered with Square to power its nationwide operations.
Square provides an all-in-one restaurant platform from point-of-sale and loyalty to marketing automation and staff scheduling.
“We identified seven key criteria during our search for a POS partner,” said Brian Krider, Ben’s Soft Pretzels co-founder, in a press release. “Number one for us is always the consumer: how the transaction feels, how loyalty works and how easy online or app ordering is. Next is the franchisee: our operators and what their day-to-day experience looks like running the store. And finally, the back office: reporting, menu changes and ease of use. Those are the big three, and Square is checking all those boxes 100 percent.”
Nick Molnar, global head of sales and marketing at Block, which includes Square and Cash App, said Ben's Soft Pretzels demonstrates how the right technology can bring customers closer to the brands they love and drive measurable growth. Powered by Square’s commerce platform, the pretzel franchise's loyalty members have spent 40% more per visit and returned 64% more frequently.
“We're proud to provide the tools that help innovative brands like Ben's create deeper connections with their customers while giving their franchisees the operational control they need to maintain quality and profitability,” Molnar said.
Founded in 2008, Ben's Soft Pretzels started in a single mall kiosk. It has grown into a national presence with over 185 locations across malls, Walmart stores and sports venues.
