Let us help you share your message with Michiana's most influential decision-makers. We serve a targeted B2B audience in a seven-county region of Southwest Michigan and North Central Indiana. Choose print or digital advertising to share your message with engaged readers on their preferred platform.
Learn more about our mission, our partnership opportunities, and our 2026 editorial calendar by downloading our media kit. Complete our request pricing form to receive an automated email that includes our media kit and our 2026 rate card.
Reader demographics
Our readers are decision-makers
We deliver your marketing message to the Region’s most influential and engaged business and community leaders. Our Region-specific, long-form content is highly valued by our readers who consider Northwest Indiana Business Magazine their primary regional magazine for its in-depth coverage of the local business community.
Targeted audience
More than 40,000 people read our magazine each issue. Each copy is read by about three people, considering many are found in doctors' offices, hotels and waiting rooms. We mail more than 11,000 copies to Region decision-makers and business experts. More than 15,000 people visit our network of websites each month. And our weekly Michiana newsletter is sent to an average of 8,483 unique email addresses with an almost 40% open rate.
Quality articles
In-depth local business coverage
Together with our editorial board of local business and community leaders, our mission is to publish stories about people and ideas that inform, inspire, challenge and educate our readers, helping them improve the economy and quality of life in our Region. We focus on covering the local business community using local sources and local writers. Our articles use a storytelling writing style that emphasizes the positives while recognizing the negatives without sensationalizing the challenges we face as a Region.
Share your message
Advertising options
Print magazine
Northwest Indiana Business Magazine's print edition has grown from two to six issue published each year. Touted as Indiana's leading regional business magazine since 1991, we continue to serve our readers with quality content written, photographed and edited by experienced journalists and writers. We also have a dedicated advisory board of Region experts and leaders who keep us current and relevant.
Websites
Our website is updated daily with the latest regional business news. We publish multiple business-related news stories on topics and issues relevant to Southwest Michigan, Northwest and North Central Indiana each weekday.
Email Newsletter
Our email newsletters provide a quick and convenient way to stay on top of the week’s most important regional news stories without cluttering your inbox. Our editors select and summarize the most crucial items from our websites and deliver them in a convenient weekly email. The launch of our Michiana newsletter in 2025 has exceeding our expectations and is proving to be a great way to build a relationship with our readers.
E-Blasts
We also allow advertising partners to send an E-Blast to our newsletter readers. An E-Blast is a mass email that goes out to our website newsletter subscriber list. This bi-monthly email offers advertisers the chance to directly share their marketing message with our highly engaged readers, who are business leaders, owners and experts in the Region.
Next steps
Request pricing
Learn more about our mission, our advertising opportunities, and our 2026 calendar by downloading our media kit. Complete our request pricing form to receive an automated email that includes our media kit and our 2026 price list.
Tips:
Participate
We rely on local voices to help us achieve our mission to share stories about people and ideas that inform, inspire, challenge and educate our readers. We need your suggestions and press releases to help us determine the best story ideas and sources. We also are grateful when you share our stories on social media. Email your ideas to news@michianabusinessnews.com.
Contact us
Contact our publisher to discuss how we can partner together to meet your marketing goals.
Heather Pfundstein
Publisher/Executive editor
hpfundstein@michianabusinessnews.com
219-440-6385 (direct)