The University of Notre Dame’s Mendoza College of Business will offer a master's program in digital marketing starting in 2025.
The Master of Science in digital marketing will be a 10-month program for students with undergraduate degrees and less than three years of work experience.
“Digital marketing is an exciting area of career growth where there is a critical need for skilled professionals who think deeply about the ethical dimensions of this powerful discipline,” said Kevin Hartman, MSDM academic director, former chief analytics strategist at Google and author of “Digital Marketing Analytics: In Theory and In Practice,” in a press release. “The Notre Dame Master of Science in digital marketing is uniquely designed to develop both applied skills and a mindset of using digital marketing innovatively and responsibly.”
The program will included classes on brand strategy, social and email media marketing, search engine optimization, artificial intelligence and automation.
The college is accepting applications for August 2025. Application requirements can be found here.
